Hikvision Launches New Ad Campaign “Focused on Your Success,” Highlights Video Interview of Six Employees on How They Support Hikvision Customer Success

April 22, 2019

Hikvision Launches New Ad Campaign “Focused on Your Success,” Highlights Video Interview of Six Employees on How They Support Hikvision Customer Success


Hikvision launched its “Focused On Your Success” marketing campaign during ISC West week April 9-12, 2019. The advertising campaign highlights Hikvision’s diverse and dedicated North American team, and features six Hikvision employees discussing their jobs and how they endeavor to help Hikvision customers succeed. The advertising campaign includes print media, featured quotes on Hikvision’s Instagram account, as well as individual video interviews with each employee, posted on LinkedIn, and featured on Hikvision USA’s YouTube channel.

Featured employees hail from various Hikvision North America regions and fulfill diverse roles within the organization. Here is the list: 

During the interviews, employees talked about how they help customers succeed, and several mentioned the personal and professional satisfaction they get from working together with a dynamic and extensive team of employees and partners. Hikvision inside sales representative Andronicus Turner said in the campaign: “I have an opportunity to make a difference every day, to help people and make communities safer.”

The campaign was created inhouse by the Hikvision marketing department. “Our new campaign ‘Focused On Your Success’ centers on our dedication to provide unprecedented support to our customers, a corporate value we are very proud of. We created a segment of the campaign called ‘We Are Hikvision’ featuring several Hikvision employees across multiple departments, and invited them to share stories about their journey throughout their careers and provide insight into what motivates them each day,” said Manny Gonzalez, Hikvision’s senior creative manager. “It was important that these stories were real and unscripted. We work tirelessly for our customers with integrity and sincerity to ensure they have a positive experience and continue to realize success with Hikvision. This can only be achieved by the efforts of Hikvision team members across all levels of the company. I truly believe the essence of Hikvision and the spirit of our employees shines through in each video feature.”

Today Hikvision released its “We Are Hikvision” sizzle reel that can be viewed at this link.

To view all six employee video interviews, visit Hikvision USA’s YouTube channel. To keep up with the latest Hikvision news, follow us on Twitter @HikvisionUSAinc and @HikvisionCanada.

IMPORTANT! This model requires non-standard firmware. Do Not Install standard firmware (e.g. v.4.1.xx) on this model. Doing so will permanently damage your system. You must use custom firmware v.4.1.25 from the iDS-9632NXI-I8/16S product page.

View the most updated version of this document here:


The I-series NVR (such as the DS-7716NI-I4) is one of Hikvision's most popular and feature-rich recorders. As such, many firmware revisions have been introduced over the years to continually ensure the product is compatible with the newest technology available. Due to the many revisions, we recommend that the user closely follows the instructions below in order to reduce the amount of time spent as well as the chance of failure.


Database Optimization and Repair

As more affordable IP cameras are introduced over time with greater video resolution and data sizes, more efficient database management also becomes necessary. The introduction of firmware v4.0 brought about a new database architecture in order to be futureproof.


After upgrading to v4.X, the recorder database will need to be converted and optimized. If you are experiencing issues where playback is expected but not found, make sure "Database Repair" is performed as indicated in the procedures and scenarios below.


Preparing the Upgrade

Before proceeding with upgrade, it is recommended that NVR configuration file is exported from the NVR over the network or on to a local USB drive.


Upgrading from v3.4.92 build 170518 or Older

  1. All recorders must reach v3.4.92 before proceeding further. Upgrading from versions before v3.4.92 directly to any version of v4.X will likely cause the recorder to fail.
  2. If the recorder is already at v3.4.92, a full factory default is highly recommended before upgrading to any version of v4.X. There is a high chance of unit failure (requiring RMA) if the unit is not defaulted before upgrade.
  3. After reaching v3.4.92 and performing a full factory default, an upgrade directly to v4.50.00 is acceptable.
  4. After the upgrade is completed and the recorder is reprogrammed, it may be beneficial to perform a Database Repair. For details, refer to the section "Database Optimization and Repair" above.
  5. To verify repair progress, you may refer to the HDD status, or search the recorder log for repair started and stopped entries. Note that while the HDD is repairing, new recordings are still being made, but some existing recordings may not be searchable until repair is complete.
  6. If you continue to observe playback issues after database repair, ensure there are no power, network, or motion detection issues. Should the problem persist, contact technical support.


Upgrading from Any v4.X Build to v4.50.00.

  1. Any v4.X build can be upgraded directly to v4.50.00.
  2. Export configuration is highly recommended before performing the upgrade.
  3. If upgrading from any v4.X version that was not v4.22.005, a Database Repair is recommended. Refer to Step 4 and onwards in the previous section.



Downgrading is not recommended. Due to new features and parameters constantly being added, downgrading may cause the NVR to factory default itself or require a manual default to operate properly.

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