Hikvision Solutions Support Loss Prevention & Marketing Optimization for Retailers this Holiday Season
Hikvision security solutions enable retailers to tackle safety and security, loss prevention, marketing and operational efficiency, offering innovative and affordable solutions to support retailers this holiday season. Shoplifters, internal theft, and safety issues such as slip and falls or acts of violence can all be addressed with video surveillance.
Solutions such as Hikvision’s compact mini dome and fisheye cameras enable retailers to blend security with store aesthetics, while achieving high resolution video and images. Hikvision’s 2 MP Covert Network Camera (DS-2CD6424FWD-20/E) is concealed inside a height strip, and accurately captures shoppers as they exit the facility. The IP camera is ideal for loss prevention, shrink reduction, inventory control, and crime reduction applications. Features include a nearly 80 degree viewing angle, smart video analytics, on-board SD card slot, plus audio and alarm inputs and outputs.
Our solutions for extreme lighting conditions include DarkFighter technology for clear, color images in low light conditions. Hikvision’s LightFighter technology delivers clear, high quality images in overexposed lighting conditions.
Hikvision’s TurboHD technology delivers HD video quality over existing cables to provide crisper images with a lower cost and less downtime than a typical IP upgrade.
Hikvision features a wide-range of retail-centric analytics including:
- Queue monitoring to meet customer service expectations
- Highly-accurate people counting cameras for sales conversion and staffing metrics during peak service hours
- Heat mapping to identify high traffic areas for marketing optimization
These analytics, coupled with point-of-sale integration, marry video footage with register exception reporting
to provide useful business data.
HikCentral, Hikvision’s Central Management System (CMS), is a robust software platform that enables central management of a single or multiple store locations from a single interface. This solution can reduce travel time and costs by allowing loss prevention managers to view stores remotely from their laptop or smartphone.
Hikvision NVRs paired with H.265+ video compression technology can enable longer storage of videos, up to 90 days or more, reducing liability exposure.